About the Judges

Vice President of Marketing
Frito-Lay, Inc.

Rudy is a Vice President of Marketing at Frito-Lay® responsible for Doritos®, Cheetos® and Fritos® within the USA. When it comes to Doritos®, he enjoys the challenge of creating promotions that give Doritos® fans the opportunities to make their dreams come true in unprecedented ways. Doritos® Unlock Xbox® does just that. His role as a judge is to ensure that the finalists ideas can come to life in a way that makes all gamers proud.

Creative Director
Microsoft Game Studios

Ken guides overall portfolio strategy and handles the incubation of new concepts for MGS. He’s led some of Microsoft Game Studios’ biggest franchises including “Fable,” “Crackdown,” “Project Gotham Racing” and “Perfect Dark.” A few other gems from Ken’s past were “Goldeneye”, and “Killer Instinct”. Ken started life working on NES games in the late 80’s. Now he’s tasked with helping pick the final two.

Vice President of Marketing
Frito-Lay, Inc.

Rudy is a Vice President of Marketing at Frito-Lay® responsible for Doritos®, Cheetos® and Fritos® within the USA. When it comes to Doritos®, he enjoys the challenge of creating promotions that give Doritos® fans the opportunities to make their dreams come true in unprecedented ways. Doritos® Unlock Xbox® does just that. His role as a judge is to ensure that the finalists ideas can come to life in a way that makes all gamers proud.

Producer
Microsoft Game Studios

David has over 15 years experience producing entertainment experiences from film to video game consoles. As a Producer for Microsoft® Game Studios he has helped craft some of the standouts on Xbox LIVE® Arcade. He knows Xbox Live® Arcade inside and out and will be able to evaluate the “feasibility” of a game idea.

General Manager, Kinect
Microsoft

Meet Kudo. He’s not only a “RockStar” of gaming but also a GM at Xbox®. In January 2008, he joined Microsoft® to work on a new Gears of War® title and was chosen to be the General Manager for Kinect, arguably the most radical advancement in gaming history. His insight and knowledge about gaming is a critical point of view on the judge’s panel.

Host/Staff Writer
IGN.com

Jessica became an overnight Internet sensation when a tongue-in-cheek photo of her PSP® became video game culture lore. Starting out as a freelancer for FHM UK, she then became a full time reporter and host for IGN.com. Her on-camera segments include the daily entertainment and gaming news show The Daily Fix and IGN Strategize. She's also a host on Fuel TV’s The Daily Habit and has been a regular guest on G4's Attack of the Show.

Director of Programming, Xbox Live
Microsoft

Better known as Major Nelson, he’s the Director of Programming for Xbox Live®. His blog “Xbox Live’s® Major Nelson” provides an “inside” look at operations at Microsoft’s® Xbox® division. He is often credited with defining how game companies use community and social media to interact with their customers, which has lead to the industry investing in community outreach programs.